American Express Social Media Forum Connects With Small Business Owners
This post is the first recap of the case studies presented at the recent B2B Social Communications event held in New York City. Marcella Shinder (@marcyshinder), Vice President of Brand Strategy &...
View ArticleIBM Embraces Video to Connect With Businesses
This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Tim Washer (@timwasher), Social Media Productions – IBM Communications, shared...
View ArticleHubSpot Customer Generates B2B Leads and Customers Using Inbound Marketing
This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Rick Burnes (@rickburnes), Inbound Marketing Manager, HubSpot explained how one small...
View ArticlePitney Bowes Uses Forums for B2B Customer Service
This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Matthew Broder, VP, External Communications, Pitney Bowes shared how the world’s...
View ArticleDuPont Shares Its B2B Story with Video
This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Gary Spangler, E-Marketing Leader, DuPont Electronic & Communication Technologies...
View ArticleDeloitte Uses Social Media for Recruiting and Retention
This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. John Keller, Sr. Manager, Brand, Reputation, and Recruitment Marketing of Deloitte...
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