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American Express Social Media Forum Connects With Small Business Owners

This post is the first recap of the case studies presented at the recent B2B Social Communications event held in New York City. Marcella Shinder (@marcyshinder), Vice President of Brand Strategy &...

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IBM Embraces Video to Connect With Businesses

This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Tim Washer (@timwasher), Social Media Productions – IBM Communications, shared...

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HubSpot Customer Generates B2B Leads and Customers Using Inbound Marketing

This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Rick Burnes (@rickburnes), Inbound Marketing Manager, HubSpot explained how one small...

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Pitney Bowes Uses Forums for B2B Customer Service

This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Matthew Broder, VP, External Communications, Pitney Bowes shared how the world’s...

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DuPont Shares Its B2B Story with Video

This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Gary Spangler, E-Marketing Leader, DuPont Electronic & Communication Technologies...

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Deloitte Uses Social Media for Recruiting and Retention

This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. John Keller, Sr. Manager, Brand, Reputation, and Recruitment Marketing of Deloitte...

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